While searching for an answer to your query on the internet, have you ever wondered how these search results have been arranged, how some of the results get to be on the first page of google search. What is so special about them that they got the first place on the Index and why others can’t be seen at all. For example, when you search for buying a mobile phone, the search result will show websites like Flipkart and Amazon on the top positions, but there are so many online outlets that can provide the same service to you, so why Google wants us to consider these websites first. To understand this we have to go back a little bit.
In this age of the Internet, everything that one could ask for is just one google search away. Be it any product, service or information, everything is just one touch away from your device. This is because of the vast possibilities and opportunities that the Internet can provide, for both consumers and producers.
But conquering the world of the Internet could be tricky, especially when everyone is in the race, who wants to be the first one to reach your screen. Here you must understand that just by establishing a business and taking it to the world wide web provides no surety for your success, you still have to fight your competitors to be the number one in your field and one way to judge the dominance of any organization is by evaluating its reach to the intended customers.
Here SEO comes into the play.
SEO or Search Engine Optimization is the technique that is used to increase your chance to be on the top of any search engine result that increases your visibility on the Internet and ultimately helps your business to grow. Think of SEO as a set of strategies, techniques and tactics that tricks, search engines in choosing you for any query regarding your business and increase the number of visitors to your website.
By applying SEO to your website you can achieve many things, like
a). A quantity of traffic
b). Quality of traffic
c). Organic results
This is done by experts who have thoroughly studied the mechanics behind the search engine’s algorithm and understand what should be done for achieving the top position on any search engine index. And a lot has to be considered while implementing SEO to your platform and it is constantly evolving with the time as the search engine’s algorithms evolve.
SEO experts play with keywords, social matrix, domain names and so many other things for making your website more susceptible to the search engine crawlers, that go through every possible data for a particular query and then an algorithm arranges everything in order of their relevance. And if your content is not SEO processed, chances are you might not get a good position on the search engine index and the user might never discover you.
This is why having an SEO expert becomes crucial because it can save you from getting lost in the wide and crowded universe of the Internet.